Laura Carroll

Laura Carroll

Creative

Resourceful

Flexible

Learn more about Laura

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At a glance

FULL NAME

Laura Carroll

BIRTHPLACE

Syracuse, NY

BORN

1977

RESIDENCE

East Syracuse, NY

EDUCATION

MBA, BS

HOBBIES

Traveling, Sailing, Reading

About Me

I am a highly organized, data driven professional with over 15 years' experience in analytics, strategic planning and reporting to senior executives. My managers and coworkers describe me as dependable, detail oriented and a team player. I characterize myself as being optimistic, patient, self-aware, and a problem solver. I’m seeking an opportunity within an organization that values openness, accountability, and integrity and is employee-focused.

I live in Syracuse with my dog Sadie, and have strong relationships with family and friends. I enjoy traveling and value those experiences. My favorite memories include Iceland, Austria, the Grand Canyon and the Adirondacks.

Smile, and give your whole self.

John Hancock

My Skills

Ambitious, flexible team member who loves to learn. Proficient in Microsoft Office applications. Three years’ experience in SPSS (predictive analytics software). Experience with .NET content management systems.

Contact MeDownload My Résumé

Excel

Powerpoint

Access

SPSS

Google AdWords

.NET CMS

Résumé

Education

Master of Business Administration

LeMoyne College

2 Years

August 2001 - December 2003

Bachelor of Science - Economics

University Of Dayton

4 Years

August 1995 - May 1999

Work Experience

Director of Marketing

RI Novelty

3 Years

December 2011 - May 2015

Managed all aspects of consumer marketing in an effort to increase brand awareness, build loyalty and grow the customer base.

  • $9 million annual sales, $4 million annual budget
  • Built catalog and email strategies to grow customer base, focusing on prospecting and engaging lapsed customers (7% growth in three years)
  • Responsible for creating, implementing and measuring the success of promotions, A/B tests, and website content
  • Evaluated products to develop merchandising plans for catalogs, emails, website, social media and paid ads

Manager, Catalog Planning & Analysis

Ross Simons

4 Years

August 2007 - December 2011

Responsible for preparing, executing and reporting on all direct mail and space ad campaigns.

  • $42 million annual sales, $18 million annual budget
  • Developed circulation plans, including customer segmentation and reactivation strategies to optimize mailings
  • Measured campaign performance to improve future campaign’s response rates and order values
  • Created post-mortem presentation decks for merchandising providing catalog performance by category, subcategory and item level detail within individual and seasonal catalog drops

Market Research Analyst

KS&R

3 Years

March 2004 - June 2007

Managed research projects for clients from proposal to reporting on summaries and recommendations.

  • Prepared reports, key findings and recommendations based on quantitative and qualitative data
  • Analyzed data with SPSS, statistical analysis software
  • Created matrices and simulations for concept/offer testing and pricing
  • Designed survey instruments, trained call center reps and managed data collection
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Recommendations

Laura Carroll is one of the most talented marketers I’ve worked with. I would highly recommend Laura to any company.

Michael Rielly

Laura significantly increased the profitability of the business through analysis. She has an excellent understanding of how the online and offline experience need to blend seamlessly, as well as a great understanding of her customer. Laura would be an asset to any marketing team.

Kyle Reeves

She is very collaborative and extremely detail-oriented in everything that she does. She would be a fantastic addition to anyone's team.

Mindy Carmody

Laura worked with me at Ross-Simons. She was knowledgeable at her job and was very informative. Great person to work with.

Candida Clark

Previous Employers

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